DISCOUNT AGAINST BOOK RATE

Traditionally, all marketing and advertising agencies have book rates – a “ratecard”. With Newscast Media Group Ltd. and other agencies, discounts are offered against the book rate to make our services more affordable and attractive. Our book rate for multiple usage email marketing data is £400 per thousand. As part of our promotion to you, you may have been offered a discounted rate.

PAYMENT TERMS

Payment of Newscast
Media Group Ltd. invoices are prior to the provision of the service by
immediately available funds, together with any other charges agreed or referred
to in this agreement on or before their due date for payment.

THIS IS A MULTIPLE USAGE LICENCE – EXPLANATION

This agreement
allows you to use the data we’re providing you with as many times as you like
over the next 12 months – a “multiple usage licence”. The license starts on the
day you get the data and ends exactly 12 months after that. All the data we
sell is on multiple usage and there’s a good reason for that. Marketing is a
process. You know that you’re not going to become a millionaire overnight from
one email or postal campaign. Rather, getting your name known and trusted
happens over time. Your account manager and everyone at Newscast Media Group
Ltd.is here to help you get the most from your 12 months with us. Selling you
one-time use would be selling you short – that’s why we don’t do it.

WHY WE LICENCE THE DATA AND NOT SELL IT OUTRIGHT?

This is one of
our most frequently-asked questions. Why do we keep ownership of the data, the
database rights and the intellectual property but allow others to use it? There
are three main reasons –

a) If a
customer is doing with the data something, we don’t want them to do (covered
later) or something our other customers like you don’t want them to do, we have
to be able to stop them to protect the recipients,

b) We have
certain obligations to you that we have to perform under various different bits
of legislation both from Britain and the EU. We need to be able to perform
these functions to protect you. These functions include the removal of someone
from all copies of a database, the preference services, Data Protection Act and
so on.

b) Newscast Media
Group Ltd. (and where applicable its suppliers) have invested significant time,
energy and resources into the compilation of the database. As you do with what
you sell, we need to protect our investment.

WHAT CAN I DO WITH THE DATA?

You can promote
your own products and services as many times as you like to the database by
phone, email, mail and fax over the course of a 12-month period. All that we
ask is that you only advertise products of benefit to the business and not the
recipient (so, for   example, advertising
public liability insurance is fine but not personal car insurance). For any
issues regarding this, please contact your account manager.

WHAT AM I NOT ALLOWED TO DO WITH THE DATA?

a) Pass the
database on to a company unconnected with your company, whether you charge for
it or not.

b) Use the
database as part of a service where you promote other businesses’ products and
services where those businesses are not connected with your company, whether
you charge for it or not

c) Create a publicly accessible website with this data on it (for example, we’re fine if you put it on salesforce.com where your team can access it but not if you create a directory site from it, even if you make no charge for accessing the site)

WHAT IF MY COMPANY DOES SOMETHING THAT’S NOT ALLOWED?

Our first presumption is that any disallowed use is accidental. We’ll ask you a few
questions about it and give you helpful, practical advice on how to avoid doing
it again. There have been a handful of cases where someone has bought data from us with the specific intention of selling it on or using it as part of a bureau service. In these instances, we take legal action and attempt to recover the book rate for each time the data has been misused.